THIS DIWALI #LookUp, SAYS VODAFONE

Kyunkiapno se acha koi network nahi, apnepan se acha koi connection 

nahi

From meeting family members, shopping for colourful lantern & new
clothes, enjoying homemade sweets, to shopping online, exchanging
greetings on mobile, share update on social media, get gifts delivered on
our doorsteps – Diwali celebrations have changed over the years, losing
some of its familial togetherness to the easy lure of the digital world.
Identifying the need for people to connect and have real conversations,
Vodafone is again encouraging us to #LookUp and celebrate Diwali with
our families, by keeping down our devices.

Vodafone has today, launched a heart-warming video under its
successful #LookUp campaign, urging viewers to celebrate Diwali with
each other rather than with devices – Kyunkiapno se acha koi network
nahi, apnepan se acha koi connection nahi. The film beautifully brings
out the changing nature of Diwali celebrations seen through the eyes of
a kid. It shows the contrast between how Diwali was celebrated
traditionally by the child’s father with lots of love & warmth and how it is
perhaps celebrated presently. With its stark difference, the film shows
how technology sometimes takes over and people lose out on the
connections that really matter.

Siddharth Banerjee, EVP – Marketing, Vodafone India said, “In the
hyper-connected world, Vodafone again reiterates the need for real
conversations, especially on occasions and festivals. Our #LookUp
campaign has resonated well with our audience- generating online and
offline talkability and driving up brand preference for Vodafone. Hence,
after delighting our audiences on Valentine’s Day / Father’s Day and
Friendship Day with #LookUp messages, this time around, we are
extending our #LookUp philosophy to Diwali encouraging viewers to
celebrate with family and friends – in essence, the connections that
really matter.”

Kiran Antony, Executive Creative Director, Ogilvy said, “Last year,
Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this
film we see a modern family through the eyes of a child who while
excited to read his dad’s essay on Diwali, sees the family around him in
complete contrast. Our endeavor is to remind people that while phones
do play an integral part in our daily lives, it is perfectly fine to put them
aside during those special occasions & celebrate with your loved ones.”

About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital
channels as well as extensive on-ground presence.

Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).  For more information, please visit:
www.vodafoneidea.com
For Further Information, please contact: Adfactors PR |
teamvodafonemum@adfactorspr.com

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