Idea Money partners with redBus to enable bus ticket bookings for users

Idea Money, the instant, safe and secure digital wallet service from Idea Cellular, today announced its partnership with India’s number one online bus ticketing platform redBus. This partnership will support and enable hassle free bus ticket booking for Idea Money customers with limited or no internet access.

This collaboration will allow customers to book bus tickets online through Idea Money’s RAM portal with the help of the retailer at all Idea Money retail points. The customers can access bus bookings across 70,000+ routes in India, inclusive of both inter and intra state travel, on private and state-run bus services like GSRTC, UPSRTC, etc.

With the improving connectivity between cities, towns and villages in the country, road transport is a growing mode of travel among the Indian population. However, accessibility to technology based electronic ticket booking and awareness around it is low in the Tier 2, 3 and 4 markets. With this association, Idea’s network of 1.8 million retailers coupled with redBus’s geographical spread will amplify the reach of the offering to Tier 3 and Tier 4 markets and be beneficial for both the end customer and retailer.